Abstract:
The rise of e-commerce and technology in the twenty-first century has resulted in a significant shift in consumer shopping habits and needs. Responding to these shifts, this practicum project investigates how the practise of interior design can revitalise traditional retail environments in order to improve the user experience. The design of this project was developed in response to the demands of contemporary retail spaces and the experience economy, and it is based on a theoretical framework rooted in concepts of brand experience, interior atmospheres, and adaptive reuse strategies. The RaasLeela , a temporary, location-adaptive, and experience-based retail model, is an alternative retail space that aims to introduce thUltimately, this project highlights the ongoing significance of physical retail environments, and demonstrates how retail space can be redefined to sell through unique brand and consumer experience.
